UNDERSTANDING TODAY?S MARKETING ? The Music Specialist

16 jan 2011, 19:23



[/p]Allen L. Johnston ? The Music Specialist[/p]www.asha.com[/p]The ultimate audience for music is the consumer, be it mp3, cd, on television, online, in movies, in vehicles, in the mall, at sports events or anywhere and WORD OF MOUTH is the most effective marketing in the world.[/p]Music creates physical sensations, memories and emotions within the listener. Every person reading this has heard a piece of music, a singer or instrumentalist that put ?shivers? in them. Most of you have favorite artists or songs in many different genres and each one is based on a singular performance that has your attention. The current commercial music scene seems to no longer cater to this type of connection between the artist and listener.[/p]Somewhere we stopped marketing & promoting musical greatness and began to categorize music allowing companies the ability to segment profit shares. Music became a commercial product, no longer in the hands of the artist but controlled by major corporations and governments. To make larger profits corporations? needed more customers to sell to, so selected markets were created to help identify and segment consumers. How many styles or categories of ROCK are there alone? (See Wikipedia list below)[/p]Today?s radio sponsored contemporary music seems to be lacking this needed emotional connection and one of the reasons given is that the artist is just KEEPING IT REAL.[/p]One way of keeping it real is to reach directly to the listener avoiding the major corporation mess. You can reach this audience by working in an online format.[/p]It is extremely easy to get your music into an MP3 format and online at a few digital download sites. But placing your music onto Tune Core, CD Baby or a host of others does not mean any sales at all. Reaching the consumer is your job not iTunes, Amazon or any other digital distributors. In today?s world your music, images, press releases and information is considered content which will allow you to have it hosted, stored, tagged, cataloged, and easy to share with fans.[/p]Using SPOTIFY.COM or ILIKE.COM, will allow your fans to download and share your music.[/p]As a musician, manager or fan club director you should always have:[/p]Direct Marketing Access ? make the consumer feel that they have a direct attachment to the artist or project.[/p]Communication ? make sure that both you and the consumer can exchange communication on a regular basis.[/p]Link All Of Your Sites ? Make your web presences a perpetual promotion machines.[/p]Flick R / Picasa ? Make it easy for your fans to share photos of you, your shows, travels, studio work, etc..[/p]Social Network Sites ? Develop your fan base at these sites and more. Facebook, MySpace, Bebo, Badoo, hi5, Twitter, Last.Fm, Postereous, Netlog, PartyFlock, Reverbnation, Wasabi, Nexopia, Mog, Sonico[/p]Wikipedia ? The two most popular searches on the web are GOOGLE and WIKIPEDIA. Make sure that you are able to be searched on both especially by potential fans.[/p]Website ? Every artist and entertainment company needs there own webpage in addition to the social networks sites. Owning a website is easy and free; try using Word Press or Blogger. Both of these sites are good at linking and syndicating your content making it simple for your content to be searched, tagged and allowing people to link to them.[/p]When you are developing your next master piece please remember that music inspires love, happiness and creativity. Please do not stop keeping it real only start to open up your vision of what is real.[/p] Related posts NO POSITIVE REPUTATION = VULTURES (September 16, 2009)">NO POSITIVE REPUTATION = VULTURES (0) CELLPHONES, EDUCATION AND YOU (September 19, 2010)">CELLPHONES, EDUCATION AND YOU (0) AN OPEN LETTER TO THE THUG GENERATION (April 2, 2009)">AN OPEN LETTER TO THE THUG GENERATION (0)

Chamillionaire ? ?When Ya On? (Feat. Nipsey Hussle)

15 jan 2011, 08:53



Chamillionaire says, "he does not check the blogs, he just checks the checkbooks".

Download audio file (02-When-Ya-On-Feat.-Nipsey-Hussle_www.hiphop-n-more.com_.mp3)

Bonus Tracks

Download here ? Pass Out (Remix)

Download here ? The Game Needs Me (Freestyle)

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Sign of The Times: 90 Girls Are Pregnant At A Memphis High School

14 jan 2011, 21:54



[/p]I found this news shocking when compared to the national average. Frayer High School is twice the national average and leads the nation in teen pregnancy. Most will blame the music and say we live in a sexually charged society.[/p]What do you think? Leave us your comments below.[/p]

Related posts No related posts.

Rapper G-Dep Pleas Not Guilty to 93 Murder

14 jan 2011, 20:32



[/p]According to WSJ former Bad Boy recording artist G-Dep entered a plea of not guilty in court yesterday. G-Dep confessed to a 1993 shooting to relieve himself of the anguish and pain he suffered, not knowing the victim of the shooting was deceased.[/p]Mr. Coleman, his hands cuffed behind his back, didn't speak at the arraignment other than to enter his plea. He smiled at the dozen or so supporters he had in the courtroom as he walked in.[/p]After the hearing, his lawyer, Anthony Ricco, said Mr. Coleman still stands by his earlier story that he shot Mr. Henkel Oct. 19, 1993. Mr. Ricco said the not-guilty plea was more of a procedural step, adding that it would allow him time to examine Mr. Coleman's confession, which he said was likely made while under the influence of drugs.[/p]"We want to make sure what we're dealing with the reality of what actually happened that night," he said, explaining that Mr. Coleman has struggled with PCP use over the years. Mr. Ricco said he expects to reach a plea deal with the district attorney's office.[/p]Mr. Coleman, who has a wife and three children, reached the height of his music career in the early 2000s, when he was a part of Bad Boy Entertainment, a label owned by Sean Combs, then known as Puff Daddy. One of his best-known tracks, "Let's Get It," was a performance with Mr. Combs that popularized a dance known as the Harlem Shake.[/p]Mr. Coleman is no longer affiliated with the label. He's currently being held without bail.[/p]Asked what prompted Mr. Coleman to come forward, Mr. Ricco said his client "had been haunted by this." Mr. Ricco said his client's decision might have been prompted by his drug-abuse program. Such programs are known to push participants to make amends.[/p] [/p] Related posts Rapper G-Dep Admits To Murder 17 Years Ago (December 18, 2010)">Rapper G-Dep Admits To Murder 17 Years Ago (1)

Movie Trailer: The Heart Specialist

14 jan 2011, 16:23



A modern comedy about the everyday perils of first year medical residents at a shabby south Florida hospital. Wood Harris is the Chief Resident, who teaches the trainees how to save lives and not take themselves too seriously, all the while hiding a chilling secret of his own.[/p]The cast includes: Wood Harris, Zoe Saldana, Mya, Method Man, Terrance J, Method Man and Marla Gibbs.[/p]

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