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Bing | Decode Jay-Z Case Study

 

A comprehensive case study was done on the marketing and promotions of Jay-Z's Decoded. The release of the book became an epic moment in pop culture, while millions of people logged on to Bing. This campaign not only propelled Jay to the best sellers list but, it also help to establish the Bing brand. 11 cities were littered with pages from the book covering hundred of thousands of square miles.[/p] [/p]

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This is the site of notable journalist and filmmaker Rahiem Shabazz.

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