The visuals for the much talked about collaboration between Eve and long-time producer Swizz Beatz hit the net. The homie Taj of TPK directed the video.
Here is what he had to say:
I wanted to create something that was straight and fashion-forward. I’d spent a few days magazine shopping on Sunset Blvd in LA looking for the right inspiration. I turned page after page, folding photos back that I felt were great references, and pulled about 20 references from my own hard drive. I felt like a pristine video that showcased taste and attention to detail was due. So… I created “Coolin’”. Enjoy.[/p]God is good.[/p]TAJ[/p]